Saturday, 31 October 2015

Bank Exams Specialist Officers – Marketing Syllabus

  1. Introduction to Marketing
  2. Marketing Strategies and Planning
  3. Marketing Environment (Micro and Macro Environments)
  4. Consumer Marketing / Consumer Behaviour
  5. Business-to-Business Marketing
  6. Services Marketing (Service Vs Products, Service Quality, Service Mix)
  7. Global Marketing (International Bodies and agreement, types international Businesses)
  8. Pricing (Objectives, Strategies, Tactics and legal concerns)
  9. Products (Types, Line & Mix, Life Cycles, New Products Development)
  10. Branding (Brand Value, Equity, Loyalty, Line and Strategies)
  11. Packaging (Purpose of Packaging, Packaging Strategies, Product Labeling)
  12. Marketing Channels (Types, Intermediaries, Structure and Strategic Decisions)
  13. Integrated Marketing Communications (Promotion Mix and Marketing Communications)
  14. Advertising and Public Relations (Types & Impacts Campaign of Advertising, Public Relations)
  15. Personal Selling and Sales Promotion (Process, Roles, Types, Sale Promotion and Methods)
  16. Social Media Marketing (Technology and Trends)
  17. Social Responsibility and Ethics in Marketing (Corporate Social Responsibility)
  18. Latest Marketing Applications in Banking Industry
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Published on 10/29/2015 2:35:00 PM
Tags:
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